Digital Asset Management Implementation – Essential
Steps to Keep in Mind
So,
you have been looking to implement digital asset management (DAM), but also
want to get started on the right foot. Or you have been using a digital asset
management system for a while now and want to streamline and refine the
processes to maximise the benefits ofdigital asset management. Whatever the case, following the core steps will
help you get the results you are looking for. However, if you aren’t sure what
to do, then don’t worry, we are here to help.
But
before moving on to the steps to keep in mind, let’s get to know what is DAM.
What is Digital Asset Management?
Digital
asset management or marketing assetmanagement software is cloud-based software which helps users store,
catalogue, search and collaborate on a company’s digital assets. Digital assets
include the company’s images, videos, text elements, email templates,
presentation files and logos as well as other brand content. A good digital
asset management system will help you easily store and find what you need thus
saving your valuable time and increasing business output.
Now
that you know what is DAM, let’s get to know the steps.
Here
is a look at a few essential steps to keep in mind when implementing a DAM.
Audit Your Assets
The
first and the most important step in DAM implementation is to conduct an audit
of your assets. That is you need to know what assets you have, what types of
assets you manage and what they are used for. This audit will help you define
your digital asset management objectives and is a crucial step to determine
which DAM solution will meet your needs.
Planning Is Essential
Planning
is essential whenever implementing any changes and the same goes for digital
asset management software. You should ask and understand how your staff works
with assets before implementing any changes as this will help ensure users
adapt to new systems. Most importantly, asking staff about their processes will
get them engaged in the Digital Asset Management project early on and help
create a sense of involvement and ownership.
Don’t Skip Training
Everyone
who will be using the DAM solution, from sales and marketing to finance and HR
should be well-trained on how to use it. Provide in-depth and comprehensive
training to the system admins who will be naming and adding in new files,
organising assets, setting expiration dates and capturing metadata. On the
other hand, regular system users, need to know how to find files, access the
DAM from any device, distribute files to clients and customers and create
collections for ease of collaboration. In addition to this, assigning one or
more individuals as a Digital Asset Manager to update information in the
database will prevent errors and help you easily locate the important assets in
the future.
These are few of the steps you need to keep in
mind when implementing a Digital Asset Management System in your business
process. If you have been looking to implement it, then Gogtar – one of the best accounting software vendors can help you. Download the app now and get to know more. https://bit.ly/2AsNMZT
